Travel, cruise & hospitality commercial strategy

Sales and partnership strategy from 30 years inside travel.

Glen Rothe helps cruise lines, travel suppliers and travel technology companies build the sales channels, partnerships and teams that grow revenue.

30+
years in travel, cruise, hospitality and travel technology
Cruise leadership
Norwegian Cruise Line and Crystal Cruises
Distribution roots
Worldspan, Travelport and Orbitz Worldwide
Glen Rothe
About

A career on the commercial side of travel.

Glen Rothe started in travel technology and distribution at Worldspan, Travelport and Orbitz Worldwide, then spent thirteen years at Norwegian Cruise Line. Most recently he was VP of Trade Sales and Channel Partnerships at Crystal Cruises.

Along the way he learned how travel actually gets sold: through advisors, partners, technology and well run sales teams. Daydream Consulting puts that experience to work for companies that want to sell more, partner better and build teams that last.

Services

How Daydream helps

Practical work on the parts of the business that move revenue, shaped by what's worked in the real world.

01

Trade sales & channel strategy

Get more out of the travel advisor community and the channels that feed it.

  • Travel advisor and trade programs
  • Consortia and host agency relationships
  • Channel mix and distribution strategy
02

Strategic partnerships

Find the right partners and build relationships that pay off for both sides.

  • Partner identification and outreach
  • Deal structure and negotiation
  • Joint marketing and co-selling programs
03

Sales org design & revenue growth

Structure and run a sales team that hits its number and keeps its people.

  • Team structure and territory design
  • Incentives aligned to the right outcomes
  • Pipeline, forecasting and performance rhythm

Advisory

Ongoing counsel for leadership teams on sales and channel decisions.

Defined projects

A clear scope, a set timeline and a plan your team can run with.

Interim leadership

Hands-on sales leadership while you build or rebuild the team.

Experience

Three decades, one industry.

2023 to 2025
Crystal Cruises
VP, Trade Sales and Channel Partnerships
2010 to 2023
Norwegian Cruise Line
Sales leadership across five roles, from national director to vice president
  • 2022 to 2023VP of Sales, Benefits at Sea
  • 2020 to 2022VP, Sales, Strategic, Key and National Accounts
  • 2019 to 2020VP, Sales, National Accounts, Sales Support and Sales Operations
  • 2014 to 2019Regional Vice President of Sales
  • 2010 to 2013National Director of Sales Development and Sales Operations, Americas
1994 to 2010
Worldspan, Travelport, Orbitz Worldwide
Product development, technical sales and sales leadership across GDS, online travel and XML API connectivity. The work centered on helping agencies and online travel companies get more out of their booking technology.
Education
University of Evansville
B.S. Business Administration, Marketing and Management. Also studied at Harlaxton College, England.
On stage and on the road

In front of the trade, and out in the world

Glen has spoken to travel advisors and partners at industry events, and makes a point of seeing the product firsthand.

Contact

Let's talk about what you're building.

Open to consulting engagements and select executive leadership roles in travel, cruise and hospitality.

Email Glen
Based in
Miami, Florida